Golf Pride · Candidate Presentation

Chris
Irwin

Candidate · Director of IT & Digital Transformation

For my entire career, I've helped big companies untangle their technology and turn it into real results. Getting to do that for the #1 grip in golf, right here at home would be an opportunity I'd love.

Southern Pines, NC, next door to Pinehurst

01 · Who I Am

More than a
RESUME.

I'm Chris, originally from Essex County, New Jersey. I headed west for college and attended the University of Arizona, where I double majored in Management Information Systems and Business Management. During school, I also spent a semester in Nanjing, China studying global manufacturing and international business.

After graduating, I moved back to the East Coast and began my career in technology consulting. For the past 14+ years, I've worked with large enterprises to modernize and transform their digital technology stacks and customer experiences.

Outside of work, I'm a brand-new girl dad, a very mediocre golfer, and someone who loves exploring. I also enjoy tormenting myself every football season by faithfully watching the New York Giants.

Southern Pines, NC 14+ yrs in Agile Digital Transformation & Tech Modernization University of Arizona Girl dad | Corgi dad

On the course · my playing partner

Home · girl dad

Off the grid · with my wife

02 · The Path

How I got here.

University of Arizona Athletics · Marketing Intern

I supported marketing activations on game days, including being the guy setting up the Dr Pepper halftime show at Arizona football games.

Cognizant · Technology Solutions Analyst

I started my career in their new-hire development program, where I first learned how large Agile transformations actually work, and led PMO operations for a large insurance provider.

PwC · Sr. Management Consultant, Digital Solutions

As part of PwC's digital consulting practice, I led design and development teams to transform clients' web, mobile, and digital experiences.

Mastercard · Digital Program Manager

I built a quote-to-contract digital sales and demand-generation workflow to scale Mastercard's credit union business to 10,000+ credit unions.

Adobe · Principal Solution Architect

For six great years, I worked with Adobe's strategic customers to redesign their customer experience architecture and advise on the implementation roadmap across technology, change management, and operating process.

Typeface · Director, Customer Engagement

Today I'm helping enterprise teams figure out AI for real, not the hype but the practical part: where agentic workflows actually fit into how marketing teams work, and how to bring people along with the change.

03 · Selected Work

Things I've helped ship.

PwC

UN Women

Helped rebuild the global website for the UN's gender-equality organization.

PwC

Academy Awards

Program managed the design and build of the custom mobile application members use for Oscar voting.

PwC

Consumer Reports

Replatformed their commerce experience and shaped the digital membership strategy behind it.

Adobe · B2B Professional Services Org

Cloud Modernization

Lead architect to modernize their website onto a cloud platform.

Adobe · Major Social Network

CDP at 8B emails/yr

Mapped out the 2-year plan, architecture, and business case for a customer-data and email platform that sends 8 billion emails a year.

Typeface · In Flight

AI at Global CPG

Right now I'm leading the AI transformation at a major global CPG, using agentic workflows to scale their marketing and bring agency spend down.

04 · Why Golf Pride

Why I'm all in.

01

I love how this brand wins

One of the first things I look for in a company is simple: are they the best at what they do? Golf Pride clearly is: the #1 grip in golf, more major wins than anyone, and the choice of most tour pros without being paid to play it. That kind of excellence is exactly the company I want to keep.

02

This is home for me

My family recently moved here from Austin. This is where my wife grew up, and we've put down real roots. Getting to help build something lasting for a global brand right in my own community would be an incredible opportunity.

03

The impact of the role

Coming in as a technology leader and building from the ground up, I'd help set the foundation for where Golf Pride's technology goes for the long term. Getting to do that alongside some of the best functional leaders in the industry is a hugely important opportunity.

05 · How I Help You Win

How I'd help you win.

A roadmap for now and next

A multi-year plan that pairs quick, visible wins with a scalable, composable foundation, so Golf Pride keeps the agility to move fast as the business changes.

Unlock the data you already have

Consolidate Golf Pride's data and make it ready to activate, turning what's scattered across the business today into a single source teams can act on.

Align leaders around one vision

Bring leadership together behind a shared technology vision. It's what I've done for years, aligning global organizations on common KPIs, architecture, and how success gets measured.

Bring AI in thoughtfully

Adopt AI in a way that fits how people work today, then rethink workflows end to end to find where it makes a real difference, not just where it looks impressive.

I'd love to talk about what's next.

Chris Irwin
chris.irwin23@gmail.com · (201) 247-1840
linkedin.com/in/cirwin